by Cian McLoughlin | Sep 9, 2016 | Sales Tips and Tricks, Truth, Win Loss Insights
Closing the sale is a make-or-break moment for every salesperson. It’s the culmination of weeks or months of blood, sweat and tears and determines whether all that effort was really worthwhile or not. I ran a workshop recently for a B2B technology company. Two members...
by Cian McLoughlin | Jul 20, 2016 | Win Loss Insights
With the advent of social media, CRM software, and marketing automation, sales management has been turned upside down in recent years. Throw in cloud-based applications, a rapidly evolving competitive landscape, and customers who have access to more information than...
by Cian McLoughlin | Jun 21, 2016 | Lucky Dip, Tools, Win Loss Insights
It’s a strange sensation, sitting in front of your computer preparing to write a book, especially a book about a subject like how to improve sales. For me at least, it seemed like such a steep mountain to climb, that for a long time I wasn’t sure I’d ever finish it,...
by Cian McLoughlin | Oct 28, 2015 | Win Loss Insights
In my day-to-day activities, I spend an inordinate amount of time talking to customers and C-suite decision makers on behalf of technology vendors. I’m usually there after the dust has settled on the deal and the scars have begun to heal. My role as an...
by Cian McLoughlin | Mar 18, 2015 | Win Loss Insights
Losing is only temporary and not all encompassing. You must simply study it, learn from it, and try hard not to lose the same way again. Then you must have the self-control to forget about it. – John Wooden – Basketball coach and player Many of the best...
by Cian McLoughlin | Mar 11, 2015 | Psychology of Buying, Sales Tips and Tricks, Win Loss Insights
“Ahhh s***…that’s just not right!” Add in a couple more choice expletives and this was my reaction this morning on checking my credit card statement and seeing a reasonably hefty charge from a company who’s services I hadn’t used...
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