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Winning the one percenters

Winning the one percenters

by Cian McLoughlin | Jul 19, 2021 | Latest Blog Post, Psychology of Buying, Sales Tips and Tricks

You don’t win or lose in sales because you’re 50% better or 50% worse than your competition. You win or lose by tiny increments that add up throughout the entire sales cycle. You were the most responsive vendor – Plus 1% Your tender document was...
How to avoid sounding desperate in sales

How to avoid sounding desperate in sales

by Cian McLoughlin | Jul 16, 2021 | Latest Blog Post, Psychology of Buying, Sales Tips and Tricks

“I really struggle to keep the desperation out of my voice”. A salesperson confessed this to me recently, about prospecting and making cold calls. Like so many other salespeople at the moment, he’s under intense pressure to perform and has struggled...
My top 10 LinkedIn tips

My top 10 LinkedIn tips

by Cian McLoughlin | Jul 7, 2021 | Latest Blog Post, Sales Tips and Tricks

I was lucky enough to make the list of Top 100 LinkedIn Sales Voices list again, as curated by Scott Ingram, coming in at number 86 this time. In case it helps with your LinkedIn strategy, I thought I’d unpack a few of the LinkedIn tips I’ve adopted to...
Reflections on the 10-year anniversary of Trinity

Reflections on the 10-year anniversary of Trinity

by Cian McLoughlin | Jul 1, 2021 | Latest Blog Post, Lucky Dip

I can’t quite believe it … Today marks the 10-year anniversary of my company Trinity. Where has the time gone? I vividly remember that first morning, waking up suddenly self-employed, having spent my entire career in the corporate world. My wife Shelley...

Recent Posts

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  • Just start!
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  • Winning the one percenters
  • How to avoid sounding desperate in sales

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At Trinity Perspectives, we specialise in Win Loss Analysis and Sales Transformation for B2B sales companies, helping you remove the guesswork and improve your win rate.

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Blog posts

  • How to add value by ditching the discount
  • Just start!
  • Earning the moniker ‘sales professional’

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